When starting their business, small companies have difficulty boosting some processes such as sales, marketing, etc. Among these processes, most also have trouble with branding. Business owners think that building an established and reputable brand requires a lot of money and other resources. However, branding specialists have found effective and simple ways of achieving great results in brand awareness strategies by simply following digital media trends and constantly-changing technology.
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If you run a small business and are unsure whether you’re ready to work on your branding, this guide is perfect for you.
Three easy methods for building a small business brand
Branding will be easier if you already have a team of trustworthy people who will work on improving your business activities. In case you don’t, here are some tips you should consider.
1. Create a unique logo
Every company that wants to be remembered by their customers and resonate somehow needs a good and memorable logo. While you may think a logo is just a small element of a brand’s image, it can make or break your branding strategy.
Make sure to research industry trends, check out what your competitors are doing, and gather some info to work on your logo. Next, determine your brand colors, values, and maybe your business slogan, as these need to be addressed through your company logo. Would an animal represent your logo? What’s so unique about your small business? Such elements can help make a logo that will identify your business. Also, you can hire a graphic designer or use a logo maker tool that works based on artificial intelligence for more simplicity.
2. Keep it consistent
Branding any business is mostly about being present and active on various platforms, including social media, email, banner ads, etc. In this process, you need to ensure your brand elements stay consistent. For example, if you use the same color palette on both social media and a PPC ad, your audience is more likely to remember and keep your brand in their minds.
Especially in the era of so much competition, your small business needs a solution to be different. Consistency is key to success in business operations because it makes your customers resonate with certain colors, graphics, or messages with your brand. Whether it’s about your healthcare chatbot, email marketing, or social media, keeping things ongoing can help you out a lot. Therefore, you can achieve better customer loyalty and increase brand awareness over time.
3. Leverage social media
Social media marketing has become an easier strategy to build and succeed in. Platforms such as Instagram, Facebook, and TikTok allow users to create and share fun content that’s also brand-oriented. Moreover, you can also integrate a Facebook chatbot and automate most customer service processes. Especially when it comes to popular platforms like TikTok, companies can upload or record engaging videos about their brand history, how the logo was created, company culture, etc. This way, they can represent their small business and attract new audiences.
In addition, influencer marketing is becoming a popular and tested practice for business promotion. So, consider collaborating with an industry influencer if you own a small business and can’t boost it through branding.
Small businesses face many challenges in growing their brand and other aspects of their business, such as sales and marketing. However, if you properly use the tips and techniques mentioned above, you can easily surpass the competition and boost your brand awareness.